A pan-India reputation programme that turned 18 hospitals into one coherent, trusted voice.
The challenge
A hospital network of this scale generates news every day across many cities, and any one of those moments can shape public trust. The brand needed a single, calm voice instead of eighteen separate ones, and a way to respond when sensitive stories broke.
Our approach
We ran the mandate as one newsroom rather than a set of regional accounts.
- A central media relations desk with consistent messaging across cities
- Editorial content and strategy decks that put patient outcomes first
- Always ready crisis protocols with clear spokesperson lines
- Weekly, monthly and quarterly plans reviewed against coverage
The outcome
The network moved from reactive to planned, with a steady stream of credible coverage and a crisis playbook that protected trust when it mattered most.
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Frequently asked questions
What did Exquisite do for a hospital network this size?
We acted as a central public relations and reputation team, handling media relations, content strategy and crisis readiness as one coordinated mandate rather than separate city accounts.
How do you handle a healthcare crisis?
With prepared protocols, agreed spokesperson lines and fast, factual responses. The goal is to protect patient trust while being transparent and accurate.